Email as the core of ops
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After over a decade in the online business space, one thing continues to be true: Everything in your business impacts your email list, and your email list impacts everything in your business. Every day I interact with business owners who are willing to spend 5 figures or more on a single paid growth channel. However, they don't always know their numbers or have a solid email marketing strategy beyond sending weekly newsletters. Sending only weekly emails is like being on a treadmill... You keep putting in the work, without getting any actually get any traction. There is a way to get more than one swing of the bat with the emails you send.
Or as I like to tell my kids, let the robots to do the work and focus on using your talents best. Whether it's an automated welcome sequence, sales sequence, post-purchase sequence, or evergreen newsletter, the automated nature of it means that you put in your effort once and continue to see results long afterward. Automations are like having extra employees who work for you all day, every day.
Creators who run lean solo businesses or work with a small team understand and leverage the power of email automation. Later this week, I'll be sharing a system one of my friends created that has worked wonders for the clients I worked with in my Effortless Flywheels agency. Until then, look back at the emails you've sent over the past month and think of how you could reuse them in an automation to serve your audience better and make your life easier. Here's to making the π€ do the work! Robby
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